This post is designed to take a fresh and innovative look at the role of a school principal. You might even say it’s an uncommon approach to the role, but that’s what we do at Better Leaders Better Schools.
A traditional approach to the principalship will get you the same results, but that’s not why you are here.
Einstein said that insanity is doing the same thing yet expecting different results.
You want to be different. Better. So you challenge tradition if you want to level up education.
I love the imagery of the ripple effect. A stone dropped into water continues to make waves long after the initial action is gone. What is the wave you want to intentionally create? How can you do that in your role as a principal?
What if you realized that your role was to be a catalyst. The fact is, change is happening within your organization. Your presence accelerates that change and it’s up to you if it’s in either a positive or negative direction.
That said, here is a modern take on your role.
It’s meant to get you to think about serving as a school leader in an out-of-the-box fashion. If you get value you from what you read today, please share on social media. I also created an infographic that synthesizes the main points of today’s post as well for you to download.
I call members of our community, Ruckus Makers.
This means that you are an innovative leader making change happen in education. You don’t do things the ways they have always been done because there is value in iterating and making things better.
Better might mean you eliminate things you are doing that no longer serve your community.
Or better might look like taking a leap of faith and protecting those already innovating.
Sometimes you can get there in just two words, like “What If?”
However you decide to make change happen, own it. Your community needs your leadership. Go make a ruckus!
CLICK HERE TO READ WHAT A PRINCIPAL IS AND WHAT A PRINCIPAL IS NOT
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]Culture is everything and cultures do not thrive without great effort and intention. Leaders I coach have loved both The Happiness Advantage and The Culture Code when they consider building the school of their dreams.
An integral part of a thriving culture is acknowledgment and connection.
Three questions that everyone on your staff is asking themselves daily:
Effective feedback is crucial here. Staff appreciation also matters.
And my best tip you can take action on is to do a bucket list with your staff.
Seriously.
If you have the courage to get to know your colleagues on a personal level and take action making their dreams come true, I promise you will build a remarkable school.
There is nothing more encouraging than being seen and heard, which is another way of saying “being fully known.” If your staff believes that you care about them as individuals, they will work hard to make your vision for the school come true.
If you help them realize their dreams, they will help you realize yours.
Reciprocity, connection, and empathy are beautiful things.
CLICK HERE TO READ 200 TIPS FOR SCHOOL LEADERS
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]I love sharing this quote by Seneca:
“If one does not know to which port one is sailing, no wind is favorable”
As a leader, you must set the course.
One of your most important roles of a school principal is setting the vision. Without it, you can have 50 people rowing in 50 different directions.
Talk about frustrating!
If you are dissatisfied with any aspect of your school, the culprit very well can be a lack of a clear and compelling vision. In reality, this is the most commonly overlooked aspect of a principal’s role.
Many schools have an unimpressive vision statement. Not only are they generic, but they are also uninspiring.
Working in education gives leaders a distinct advantage to leverage. The work is inherently meaningful. Tap into that.
“Shoot for the moon. Even if you miss, you’ll land among the stars.”
― Norman Vincent Peale
If you love this graphic share it on social media!
[bctt tweet=”The Modern Role of a Principal: https://betterleadersbetterschools.com/what-is-the-role-of-a-school-principal – Better Leaders Better Schools @alienearbud #blbs #RuckusMaker #education”]
Diversity has always mattered, but the murder of George Floyd really has awakened white consciousness on this issue across the globe. I can’t say all consciousness because people of color are always aware of racism. It is a point of privilege for whites to forget that it exists.
Yes, race matters in terms of diversity, but consider a variety of aspects: gender, sexual orientation, body size, faith, gender identity, etc.
You can also think of diversity in terms of worldviews, how people make decisions, and the different strengths they bring to the table.
Not only can you upgrade your school by reviewing your curriculum, collectively you can level up by making the right hiring decisions. The default is to hire people that look, think, and act like you. This is a mistake. We falsely believe that we are hiring for a cultural fit, but in reality, we are hiring because of unconscious biases we all have.
Investigate all your hires and get curious about why you easily pass on some applicants. They must just have a different way of thinking that is desperately needed to make your team better.
CLICK HERE TO ACCESS AN ANTIRACIST PODCAST PLAYLIST
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]Build your people. Don’t worry if they get so good they will leave because of increased opportunity. You should be proud of that.
If you’re worried about losing your people because of developing them, think about it in the inverse. What is the cost of not developing your people and retaining them?
Whether it is staff or students, the best leaders look for ways that their people can stretch and grow. You can do that simply by asking how they would like to grow. Inevitably some will respond, “I don’t know.” As a leader, there is tremendous power in calling out the gifts we notice in people. A simple, “I really like how you do ‘X’ will you help lead this initiative?” is a powerful tactic.
This works for both staff and students.
It’s magic when you get your students involved in leading campus initiatives. And when you build the capacity of those you serve, don’t look solely at your stars. You’ll miss opportunities to unlock the potential within your organization if you only stick with A-players and A-students. Bring all sorts of students and staff into leadership opportunities.
Case in point: one of the worst academically performing students I have ever taught was also the best senior rally emcee I have ever witnessed. He didn’t fit the traditional school model, but he thrived as an entertainer and story-teller. If I only looked at my top-performing students to lead the senior rally we all would have missed out. He held the attention of 900 staff and students in the palm of his hand.
Your people’s capacity matters, but don’t forget about yourself!
Developing your own capacity includes:
IF YOU’D LIKE TO SUPERCHARGE YOUR LEADERSHIP DEVELOPMENT — CONSIDER JOINING THE MASTERMIND
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As a chronically late student, Danny Bauer once told his Chemistry teacher a fib about saving an entire girl scout troop from a burning building to get out of a tardy.
Danny is not sure if it was the very made up story, the very real cookie he offered his teacher, or a combination of both that got him out of a detention that day …
That experience taught him it pays to develop your storytelling skills.
Danny has been telling stories since then, most recently on the Better Leaders Better Schools podcast, ranked in the TOP 0.5% of 3 million global podcasts, and via his two bestselling books, Mastermind: Unlocking Talent Within Every School Leader and Build Leadership Momentum: How to Create the Perfect Principal Entry Plan.
He also loves telling stories while facilitating in person leadership workshops at national conferences and for school districts.
Danny’s mission is to help Ruckus Makers Do School Different™.

Soniya, hailing from the culturally rich land of India, is a dynamic professional in the field of web services, crafting digital landscapes. Soniya’s journey into the world of technology is a testament to her unwavering passion and commitment to excellence, transforming ideas into impactful online realities.
Since 2022, Soniya has played an important role in supporting BLBS with her comprehensive website services.
She loves to travel and cook new recipes.

Music is an inspiring art form. Sound is conveyed via the air to the ears of living beings, and each being perceives it in its own unique way, eliciting a certain feeling. Dragan feels the same sensation every time he hears music, from infancy to now, as if it were a part of his existence that he couldn’t fathom living without. Dragan opted to deal with sound his entire life despite his formal degree, and today he is one of the most passionate audio producers you can meet and chat to about sound and music all day long. His enthusiasm for audio production, student-like thinking, and curiosity keep him continually mobile in generating new, quality, and enjoyable sound on a regular basis.
Dragan has been producing BLBS audio and video content since 2020.

My passion for both baseball and literature was the initial catalyst that led me into education. Growing up as a softball player and a die-hard fan of the Chicago Cubs from the North Side of the city, I developed a profound appreciation for the South Side of Chicago, not enough to convert me into a White Sox fan. As a National Board certified teacher, with over 16 years of experience on Chicago’s South Side, my journey as an educator has taken me from my roots in the Windy City to Virginia, as an instructional coach.
From the very beginning, I have been an unwavering believer in the philosophy of BLBS. My journey alongside Danny has been one of daring innovation and audacity, right from the moment he challenged me to say, “boom” and drop the mic during our initial city-wide professional development event. He has cultivated a team capable of winning a World Series, and I am deeply honored to be a part of this community of individuals who consistently push the boundaries and endeavor to make a meaningful difference in the lives of others.

Premaria Mutambudzi is the BLBS Office Administrator, This is her 2nd year, she has served in the administrative field for 5+ years, Prim is originally from Bulawayo, Zimbabwe. She has been married for 7 years to her husband Takunda, and is blessed with two children.
Prim loves meditation, creative writing, poetry, and reading. In her spare time, Prim is a talented and creative Makeup Artist.

– Head Coach
Sofía’s lifelong search for a profession that would “leave the world a little better than she found it” led her to study philosophy and comparative religions, become a teacher, lead schools and educational projects, work for the Argentine Ministry of Education, contribute as a volunteer in various NGOs and become personally committed to causes that raised awareness about the world’s challenges and the potential of education to overcome them.
She is a practically-minded idealist, a profound believer in people and their potential for good, committed to collaborative leadership environments, and instinctively and naturally drawn to create order and systems in seemingly chaotic contexts.
After more than 30 years in the classroom and almost 20 as a school leader, Sofía now divides her time as Schools Development Manager for Cambridge University Press and Assessment, Executive Secretary for the International Confederation of Principals, Facilitator for the ESSARP Teacher Training Centre in Argentina and BLBS Mastermind Coach.
Each of her current roles allows her to travel near and far while contributing to her own lifelong learning, and that of school leaders across the world, in the slow way she cherishes: one experience, one adventure, one conversation and one relationship at a time.

– Head Coach
Once a roller derby ref, now enjoying “retirement”, Dan’s got some wild tales from the track. Picture this: Dallas, a Division 1 tournament, and Dan’s zipping around as an “outside pack ref” when suddenly, BAM! He gets bulldozed by “Ruthless Red” charging out of the penalty box. But did he stay down? Not a chance! Dan bounced right back up, finished the game like a champ, and jetted off to Barcelona for the World Cup, broken tailbone and all.
Bruises and broken bones couldn’t keep Dan out of the action. Those derby days weren’t just about dodging collisions—they taught him about grit, resilience, and leadership skills that he’s been flexing for 15 years as a school leader. Whether he’s coaching leaders as part of The Ruckus Maker Mastermind™ team or dodging freight trains in the fast-paced world of roller derby, Dan is always willing to lean into the next challenge.

– Head Coach
Jason P. Dropik (Babaamii-Bines / Eagle Clan) is the School Administrator for the Indian Community School (ics-edu.org), in Franklin, WI, which serves Native students in the metro Milwaukee area. A member of the Bad River Band of Lake Superior Chippewa Indians (BadRiver-nsn.gov), Jason is committed to supporting students, families, staff, school/community leaders, and the community both near and far.
Having recently completed a two-year term as President of the National Indian Education Association (NIEA.org), he advocated for and spoke on the importance of tribal sovereignty, policy, appropriations, and student support across the country. As a Board Member of NIEA, Jason continues with that work, championing training and providing information for schools and community organizations, while creating visibility and understanding of Indigenous perspectives.
His greatest passion is creating welcoming spaces for students to develop their identity, take pride in their language and culture, and to celebrate the rich legacy and the promising future of Indigenous communities.

– Head Coach
First and foremost, I’m a husband, father and son. I’m someone who is driven by my faith. I’m the Principal of A. Russell Knight Elementary in Cherry Hill, NJ. The Parks are animal lovers. We have 3 dogs and 2 cats. Some things that I’m loving at the moment is playing Pickleball and cooking for my friends and family. I also have the privilege and joy of serving as a BLBS Mastermind coach.

– Head Coach
Back in high school, Jesse used to painstakingly unthread the logos from his clothing and hats so that he wouldn’t be seen as part of the status quo.
He didn’t know it then, but that was the start of his journey as someone who finds unique ways of communicating ideas.
Then when he discovered his connection to youth with disabilities, he realized that he was among experts who’ve been finding ways to do things differently all their lives.
Leaning into these connections has brought him to become the Innovation Lead for a statewide project called I’m Determined – developing and producing animated videos and feature-length movies, facilitating events and building tools and resources for youth, families, and educators – all as ways to help students ink their journeys for the world to see.
As a leadership coach, Jesse is someone whose consistent presence is there to listen and add value and belonging.

– Head Coach
Leadership skills were evident as early as first grade for Paige Kinnaird when the teacher pointed out that “Paige is an eager beaver who completes her own work and then monitors what everyone else is doing.”
This taught Paige the importance of servant leadership. To never expect work from others that she is not fully committed to also putting forth the effort to accomplish.
Paige has used this as the central driving force of her work ever since… a willingness to be part of the work, not just driving the work.

– Head Coach
Karine Veldhoen, M.Ed., is the founder of Learn Forward™ and a creative force in education. While her name may be difficult to pronounce, her mission is simple, to champion extraordinary potential. As an educational leader (15 years) she created the first model Learn Forward™ school while simultaneously founding and serving as Executive Director of Niteo Africa. She’s taught Teacher Candidates at both UBC-O and UNBC and serves as a coach for Better Leaders Better Schools.
In all of her roles, she considers herself a modern-day pilgrim who stands for Equity, Diversity, and Inclusion.
Now, she dedicates her professional practice to championing EdLeaders to design thriving schools. When Karine is not carving new paths for education, you’ll find her with her husband and three children, her heart-song.