THE RUCKUS MAKER MASTERMIND · FOR PRINCIPALS

Play-It-Safe Principals wait for permission. Ruckus Makers don't.

The weekly room where Ruckus Makers build The Automatic School: a hot seat for your hardest problem, a national peer group, and a year you can see, from a baseline the week you join to proof by May.

A 7-minute application. An answer in 48 hours.

2016.
The year the room started meeting.
4.0 years.
How long the average member stays.
Every week.
Live on Zoom, year-round, summer included.

THE ROOM

Bring your hardest problem. Leave with a next move.

Once a week, your cohort meets live for an hour. One member takes the hot seat with the problem keeping them up at night, and the room works it with them. You leave with a next move, and the room asks about it next week.

It isn't a course or a webinar series. It's Selfmentorship: you stop waiting for the system to develop you, and you do the work with peers who hold you to it.

Peers who don't share your boss.

Principals from across the country, so you can say the true thing out loud.

Coaches who have done the job.

School leaders run every cohort, not facilitators reading from a script.

Your goals are the content.

The process is the same for everyone. What you work on is yours.

ONE HOT SEAT, 25 MINUTES

011 min
Prepare.
Name the facilitator and the presenter.
024 min
Introduce.
The presenter lays out the challenge.
033 min
Clarify.
The room asks fact-finding questions.
045 min
Probe.
Questions that stretch your thinking. You just listen.
059 min
Discuss.
The room works the problem. You take notes.
063 min
Respond.
You name your next step.
"I just finished my 7th year as principal. This was the first year I felt balanced. Confident. In control. And my teachers noticed."
Justin King, Principal.
"The guidance at the very beginning of my mastermind experience helped me mature and set a clear vision of what I wanted: to build trust."
Demetrius Ball, Principal.
"This mastermind changed my life. I found a place to grow, belong, and lead different."
Lynn Streets, Principal.

HOW THE YEAR WORKS

Four Stages. A year you can see.

The stages follow the school calendar, so your whole cohort is in the same stage at the same time. You start with a baseline and finish with proof.

STAGE 1 · WHEN YOU JOIN
See it.

Take both Scorecards. Meet your coach for a 30 to 45 minute Welcome Call.

YOU HOLD
A North Star, one sentence, written down.
STAGE 2
Start it.

Weekly hot seats. Monthly trainings on ownership and the ideal week.

YOU HOLD
Your own growth plan, designed by you, not your district.
STAGE 3
Work it.

Weekly hot seats when the year gets heavy. Commitments tracked week to week.

YOU HOLD
A hot seat record: every problem you brought and what you did about it.
STAGE 4
Own it.

Retake both Scorecards. Present your year to the room at your May review.

YOU HOLD
Your August-to-May movement and next year's plan.

Join any month. Your Welcome Call sets your baseline, and you step into the stage the calendar is in.

Stay and it compounds. Year 1 is Lead Domino (you). Year 2 is Ripple Effect (your team). Year 3 is Big Picture (systems that outlast you). Year 4 comes back to you, and takes your leadership to the next level.

THREE WAYS TO JOIN

Each tier brings you closer.

Online, then in person, then with Danny.

The Room
Every week, all year.
$3,500 a year
Or $350 a month.
  • A weekly live cohort with hot seats.
  • The Four Stages, both Scorecards and a Welcome Call.
  • Your May review, in the room.
  • Monthly training with Danny.
  • Digital Danny and the Ruckus Maker Club.
  • Courses when a challenge calls for one.
APPLY NOW
Off Campus
Out of the building.
$4,500 a year
Invoiced or paid by PO.
Everything in The Room, plus:
  • Off Campus: two full days of training in July, with Ruckus Makers from across the country.
  • An optional Adventure Day, like rafting or hiking, at extra cost.
APPLY NOW
Front Row
Closest to Danny.
$6,500 a year
Invoiced or paid by PO.
Everything in Off Campus, plus:
  • Four Stage Calls with Danny, one at each stage of your year.
  • Each call is booked for 60 minutes.
APPLY NOW

Every tier starts with the same application. Any member can add Off Campus for $1,000. Travel isn't included at any tier.

THE COACH TEAM

Your coaches are Ruckus Makers.

They're principals and education leaders who have done this work and stayed to help others do it.

DB
FOUNDER
Danny Bauer

Leads the monthly training and the Front Row Stage Calls.

DW
COACH
Dan Watt

Canada. 15 years of school leadership.

JD
COACH
Jason Dropik

President, National Indian Education Association. In the room since 2016.

GP
COACH
Gene Park

Principal, Cherry Hill, New Jersey.

COHORTS

Four cohorts. Find your fit.

Groups meet weekly on Zoom. All times are Eastern.

MONDAY
8:30 pm
TUESDAY
7:00 pm
WEDNESDAY
6:00 pm
WEDNESDAY
7:30 pm

Your cohort is confirmed after your application is reviewed.

Ruckus Makers love the room.

"Before joining, I was ready to quit. After just a few sessions, I had a clear vision and real momentum. I didn't just survive this year. I thrived."
Dan Watt, Principal.
"The other day, I got a high five from a teacher during a walk-through. She told me, 'We did it.' That 'we' includes me."
John Tanner, Principal.
"I wanted to build a school where kids come every single day and they feel loved and cared for and seen and heard."
Jessica Gamble, Principal.
"Self-criticism was getting in the way. The mastermind experience is incredibly validating. It has grown my confidence."
Stacey Green, Principal.

FUNDING

Your district can pay for this.

Many members have asked and gotten a yes. The answer is no unless you ask. Title I and PD funds are common sources, and we handle quotes, POs and invoices.

The ROI email.

Makes the case in results your district cares about.

The negotiation email.

Uses negotiation psychology to get to yes.

GET BOTH TEMPLATES

FOR SUPERINTENDENTS

Get your principals out of the bubble.

Buy Mastermind seats for your principals. You pick the tier, and every seat goes on one PO.

"I put into practice what the Ruckus Makers taught and all my beginning of the year stress was gone."
John, Superintendent.
Different cohorts.

Principals from the same district go into different cohorts, with peers who don't share their boss.

10% off at 5 or more seats.

The discount applies to the $3,500 base. Off Campus and Stage Calls stay at full price.

No reporting.

No debriefs and no scores. The room stays theirs.

One PO, no auto-renewal.

Next year's proposal arrives in spring, before budgets lock.

TALK TO DANNY ABOUT SEATS

Want all your principals together, with reporting? Ask about the District Cohort.

Common questions.

Is this right for me if I'm already a strong leader?

Yes. The Mastermind is built for principals who are already leading well and know exactly where the ceiling is.

How much time does it take?

One hour of live coaching a week, plus about an hour for reading and the community. Two to three hours a week in all.

Which tier should I pick?

Start with The Room for the weekly cohort. Choose Off Campus to add two days together in July. Choose Front Row to add a Stage Call with Danny at each stage of your year.

What if I join mid-year?

Join any month. Your Welcome Call sets your baseline, and you step into the stage the calendar is in. If you join after January, your first May is a checkpoint, and your full review is the following May.

Does the Mastermind run in the summer?

Yes. The weekly room runs year-round, and Off Campus happens in July.

Yes. The Mastermind is built for principals who are already leading well and know exactly where the ceiling is.

One hour of live coaching a week, plus about an hour for reading and the community. Two to three hours a week in all.

Start with The Room for the weekly cohort. Choose Off Campus to add two days together in July. Choose Front Row to add a Stage Call with Danny at each stage of your year.

Join any month. Your Welcome Call sets your baseline, and you step into the stage the calendar is in. If you join after January, your first May is a checkpoint, and your full review is the following May.

Yes. The weekly room runs year-round, and Off Campus happens in July.

When you get better, everyone wins.

The principals who apply are done waiting for the system to develop them. If that's you, apply today.

A 7-minute application. An answer in 48 hours.

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