Stop Asking “What Do I Do?” and Start Asking “Who Am I?” — with Dr. Chad Dumas

The one question to ask with Chad Dumas

The Ruckus Report

Quick take: Most leaders ask the wrong question. They obsess over what to do next instead of who they’re becoming. In this episode, Dr. Chad Dumas unpacks how self-awareness, non-verbal cues, and intentional presence shape your entire school culture before a single decision is made.

🤝Meet Your Fellow Ruckus Maker

Dr. Chad Dumas is an international consultant, author, and award-winning researcher who helps educators build capacity for self, team, and system improvement. A former teacher, principal, and central office administrator, he’s the author of Let’s Put the C in PLC, An Action Guide to Put the C in PLC, and The Teacher Team Leader Handbook

Breaking Down the Old Rules

In this episode, Danny Bauer and Dr. Chad Dumas dive deep into the inner work required to lead effectively. They challenge the surface-level “what do I do?” mentality and replace it with a leadership identity rooted in humility, empathy, and self-awareness.

🧠 Key Insight #1: Start with Who, Not What

  • What's broken: Leaders jump straight to tactics — constantly asking, “What do I do?”
  • The shift: Begin with who you are as a person and a leader. Your mindset, humility, and assumptions shape every result that follows.
  • Impact: When leaders ground their actions in identity, they build trust, clarity, and authentic connection across their schools.

🧠 Key Insight #2: Leadership Speaks Before You Do

  • What's broken: Non-verbal cues are ignored — rushed meetings, shallow breathing, and reactive tones quietly erode safety and collaboration.
  • The shift: Master the pause, breathe deeply, and use intentional body language that communicates calm, curiosity, and respect.
  • Impact: The culture shifts from tense to trusting. People start showing up with ideas because they feel seen and safe.

🧠 Key Insight #3: Conflict Is a Catalyst — Not a Threat

  • What's broken: Leaders avoid hard conversations, turning tension into silence or resentment.
  • The shift: Reframe conflict as a space for growth. Separate the person from the problem, focus on shared goals, and invite multiple perspectives.
  • Impact: Teams move from defensiveness to collaboration. The best ideas emerge, and relationships deepen through honest dialogue.

Quotable Ruckus

“It’s not about the do. It’s about the who. Who you are as a person and as a leader — that’s where everything starts.”

– Dr. Chad Dumas

📌 Your Do School Different Challenge

Ready to implement these ideas? Start here:

  1. Tomorrow: Before your next meeting, take one deep breath and pause before you speak. Notice how it changes the tone.
  2. This Month: Identify one assumption you hold about your staff that might not serve you. Replace it with the belief that they’re doing their best.
  3. This Semester: Build time for reflection into your team meetings. Make space for silence, processing, and joy.
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Get the full episode transcript: here

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If education ain’t a bit disruptive, then what are your students really learning?

This show isn’t about doing school better.

It’s about Doing School Different — and joining a growing movement of bold, creative school leaders who reject legacy models and reimagine what’s possible.

Here are four ways we can help you on your Do School Different journey

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— An opportunity to Do School Different 3x a week. Tools, mindset shifts, and strategies that actually work: ruckusmakers.news

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— Weekly coaching, peer mentorship, and our proven leadership system (The Ruckus Maker Flywheel) to help you transform your campus:
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Every tool, community, and coaching program we offer is built to help visionary school leaders play the new game — one where leadership is creative, tech-enabled, and unapologetically student-centered.

The podcast is your starting point. The movement is just getting started.

Today’s RUCKUScast in Partnership with:

ODP Business Solutions®

Looking to create the kind of campus experience students never forget? ODP Business Solutions® transforms ordinary spaces into extraordinary learning environments. Visit odpbusiness.com/education and let's Do School Different.

IXL

Over 1 million teachers rely on IXL because it is empowering, it helps them make better decisions with reliable data, and it adapts instruction based on student performance. Get started today at ixl.com/leaders

PLAY PIPER

Kids love gaming and computers, but are disengaged from Math and Science at school. Play Piper changes that with hands-on STEM kits and a coding curriculum. Learn more at playpiper.com

If education ain’t a bit disruptive, then what are your students really learning?

This show isn’t about doing school better.

It’s about Doing School Different — and joining a growing movement of bold, creative school leaders who reject legacy models and reimagine what’s possible.

Here are four ways we can help you on your Do School Different journey

notebook

Subscribe to the Free Newsletter

— An opportunity to Do School Different 3x a week. Tools, mindset shifts, and strategies that actually work: ruckusmakers.news

Read Ruckus Makers

— Exclusive content on Substack. Premium leadership insights, AI prompts and custom GPTs, new books before the bookshelf: ruckusmakers.media

 

Join The Ruckus Maker Club

Our private network + workshops, The Automatic School tools, AI Prompt Library, and more:
The Ruckus Maker

 
 

Apply to the Mastermind

— Weekly coaching, peer mentorship, and our proven leadership system (The Ruckus Maker Flywheel) to help you transform your campus:
Apply Now

 
Every tool, community, and coaching program we offer is built to help visionary school leaders play the new game — one where leadership is creative, tech-enabled, and unapologetically student-centered.

The podcast is your starting point. The movement is just getting started.

Today’s RUCKUScast in Partnership with:

IXL: Meet your students where they are and take them where they need to go. Join over 1 million teachers who trust IXL to drive data-informed excellence in their classrooms.
🔍 Learn more: ixl.com/leaders

The Ruckus Maker Club Community beats compliance every single time. The Ruckus Maker Club is your on demand network of bold school leaders designing the future of education. Join today for $100 a month and get coaching on demand courses, AI prompts and custom GPTs and all our automatic school frameworks and tools within our private digital community.
🔍 Learn more: here

ODP Business Solutions®: Solutions “Our STEAM program is too complicated” = Code for “We’re doing it wrong.” Stop letting fear kill innovation. Some leaders are transforming STEAM with a three-part framework that’s not what you think.
🔍 Get the playbook: ODPbusiness.com/education

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