Each quarter I take a deeper dive into my goals. In this post, I will reflect on my Q2 (April – June) 2021 results.
Steal my process for goal reflection and use it to boost your leadership.
This post (OKRs are a leader’s secret productivity weapon) will get you started.
If you’d like some one-on-one coaching establishing your OKRs, create a plan to achieve them, and accountability to track results, send me an email ([email protected])
“The simplest, cleanest way to score an objective is by averaging the percentage of completion rates of its associated results.”
John Doerr in Measure What Matters
Google uses the following scale, so I stole like an artist and used it too:
| ? OBJECTIVE 1: HELP MORE SCHOOL LEADERS LEVEL UP [66%] (1.0+0.6+0.5+0.2+1.0 = 3.3/5) |
| KEY RESULTS (Q3 2020) ? Follow up regularly with client dream lists [1.0] ? Develop mastermind coach team [0.6] ? Run monthly workshops on a theme [0.5]. ? Monthly tasters on the mastermind [0.2]. ? Create 1-2 audits & mindset scorecard training [1.0]. |
| ? OBJECTIVE 2: CREATE A BEST SELLER [100%] |
| KEY RESULTS (Q3 2020) ? Create “perennial seller” plan [1.0]. ? Implement “perennial seller” plan [1.0]. |
| ? OBJECTIVE 3: INCREASE BRAND AWARENESS [62%] |
| KEY RESULTS (Q3 2020) ? 50K downloads a month for BLBS by June 30 [0.5] ? 30K downloads a month for SLS by December 31 [0.4] ? 5K visitors a month to website by June 30 [0.5]. ? Increase domain score to 36 [0.9] ? Increase email list to 3500 [0.8] |
| ? OBJECTIVE 4: WORK ON THE BUSINESS [78%] |
| ? Create multiple landing pages and course offers [1.0]. ? Listen and apply the 8 profit activators [0.7]. ? Launch store [1.0]. ? Utilize sparkloop [0.7]. ? Onboarding and create “pathway” for mastermind members (first year and veteran) [0.5]. |
| ? OBJECTIVE 5: LEVEL UP PERSONALLY [82%] |
| ? Ride everyday in April [1.0] ? Workout core and do yoga 3x/week [0.6] ? Tidy up daily [0.8] ? Postcard project (one card to each client) [0.7] ? Read Superconsumers [1.0] |
In the self-assessment, I give the objective ratings a soul through a qualitative reflection.
| OKR | Progress | Score | Self-assessment |
| Help more leaders level up | 66% | 0.8 | In this goal, I actually focused on the more important items: -Dream lists -Coach team -Mindset scorecard The tasters and workshops were “nice” to have but not “need” to have. |
| Create best seller | 100% | 1.0 | This was not aspirational in nature. These goals needed to happen and did. |
| Increase brand awareness | 62% | 0.8 | Email list grew as a result of doing a free training and creating great free content for download. Seem to be at a standstill with downloads. Need to look into running ads maybe for the first time if I really want to grow the numbers? The podcast is for sure a success. So what is the point of growth? |
| Work on business | 78% | 0.8 | I put in place the right systems by investing in the right books, courses, and coaches. I have already seen the fruit. The answer is more often WHO and not HOW! |
| Level up personally | 82% | 0.8 | I took care of these with seeming ease. The only challenge was to stretch (do yoga) regularly and focus on my core which I hate to do. |
For OBJ #2, this was not an aspirational goal, this needed to happen. And it did. One thing that contributed to my success was keeping this need-to-happen goal super tight in focus. There were only two KRs, so it was manageable and focused. All my goals are important to me, but there was a real sense of urgency regarding prepping my book for success.
One obstacle I encounter is having unrealistic expectations of what I can accomplish in a quarter. Building a team is key to my success in some of these other KRs because once I can focus on accomplishing these KRs or support someone in charge of making it a reality, then the execution will really ramp up.
I think downloads stalled because of summer. I also haven’t run any ads for the podcast ever, and I wonder if that is a new lever to pull to boost my reach?
I did a terrible job of creating downloadable resources so I’m not surprised at the lack of growth for my email list.
The second objective needed to happen. There was urgency and it was still ambitious. I probably focused less on other objectives as a result of making sure this one was delivered. I wouldn’t change anything about the approach this time.
I want to continue to create fewer objectives and key results.
As a chronically late student, Danny Bauer once told his Chemistry teacher a fib about saving an entire girl scout troop from a burning building to get out of a tardy.
Danny is not sure if it was the very made up story, the very real cookie he offered his teacher, or a combination of both that got him out of a detention that day …
That experience taught him it pays to develop your storytelling skills.
Danny has been telling stories since then, most recently on the Better Leaders Better Schools podcast, ranked in the TOP 0.5% of 3 million global podcasts, and via his two bestselling books, Mastermind: Unlocking Talent Within Every School Leader and Build Leadership Momentum: How to Create the Perfect Principal Entry Plan.
He also loves telling stories while facilitating in person leadership workshops at national conferences and for school districts.
Danny’s mission is to help Ruckus Makers Do School Different™.
Soniya, hailing from the culturally rich land of India, is a dynamic professional in the field of web services, crafting digital landscapes. Soniya’s journey into the world of technology is a testament to her unwavering passion and commitment to excellence, transforming ideas into impactful online realities.
Since 2022, Soniya has played an important role in supporting BLBS with her comprehensive website services.
She loves to travel and cook new recipes.
Music is an inspiring art form. Sound is conveyed via the air to the ears of living beings, and each being perceives it in its own unique way, eliciting a certain feeling. Dragan feels the same sensation every time he hears music, from infancy to now, as if it were a part of his existence that he couldn’t fathom living without. Dragan opted to deal with sound his entire life despite his formal degree, and today he is one of the most passionate audio producers you can meet and chat to about sound and music all day long. His enthusiasm for audio production, student-like thinking, and curiosity keep him continually mobile in generating new, quality, and enjoyable sound on a regular basis.
Dragan has been producing BLBS audio and video content since 2020.
My passion for both baseball and literature was the initial catalyst that led me into education. Growing up as a softball player and a die-hard fan of the Chicago Cubs from the North Side of the city, I developed a profound appreciation for the South Side of Chicago, not enough to convert me into a White Sox fan. As a National Board certified teacher, with over 16 years of experience on Chicago’s South Side, my journey as an educator has taken me from my roots in the Windy City to Virginia, as an instructional coach.
From the very beginning, I have been an unwavering believer in the philosophy of BLBS. My journey alongside Danny has been one of daring innovation and audacity, right from the moment he challenged me to say, “boom” and drop the mic during our initial city-wide professional development event. He has cultivated a team capable of winning a World Series, and I am deeply honored to be a part of this community of individuals who consistently push the boundaries and endeavor to make a meaningful difference in the lives of others.
Premaria Mutambudzi is the BLBS Office Administrator, This is her 2nd year, she has served in the administrative field for 5+ years, Prim is originally from Bulawayo, Zimbabwe. She has been married for 7 years to her husband Takunda, and is blessed with two children.
Prim loves meditation, creative writing, poetry, and reading. In her spare time, Prim is a talented and creative Makeup Artist.
– Head Coach
Sofía’s lifelong search for a profession that would “leave the world a little better than she found it” led her to study philosophy and comparative religions, become a teacher, lead schools and educational projects, work for the Argentine Ministry of Education, contribute as a volunteer in various NGOs and become personally committed to causes that raised awareness about the world’s challenges and the potential of education to overcome them.
She is a practically-minded idealist, a profound believer in people and their potential for good, committed to collaborative leadership environments, and instinctively and naturally drawn to create order and systems in seemingly chaotic contexts.
After more than 30 years in the classroom and almost 20 as a school leader, Sofía now divides her time as Schools Development Manager for Cambridge University Press and Assessment, Executive Secretary for the International Confederation of Principals, Facilitator for the ESSARP Teacher Training Centre in Argentina and BLBS Mastermind Coach.
Each of her current roles allows her to travel near and far while contributing to her own lifelong learning, and that of school leaders across the world, in the slow way she cherishes: one experience, one adventure, one conversation and one relationship at a time.
– Head Coach
Once a roller derby ref, now enjoying “retirement”, Dan’s got some wild tales from the track. Picture this: Dallas, a Division 1 tournament, and Dan’s zipping around as an “outside pack ref” when suddenly, BAM! He gets bulldozed by “Ruthless Red” charging out of the penalty box. But did he stay down? Not a chance! Dan bounced right back up, finished the game like a champ, and jetted off to Barcelona for the World Cup, broken tailbone and all.
Bruises and broken bones couldn’t keep Dan out of the action. Those derby days weren’t just about dodging collisions—they taught him about grit, resilience, and leadership skills that he’s been flexing for 15 years as a school leader. Whether he’s coaching leaders as part of The Ruckus Maker Mastermind™ team or dodging freight trains in the fast-paced world of roller derby, Dan is always willing to lean into the next challenge.
– Head Coach
Jason P. Dropik (Babaamii-Bines / Eagle Clan) is the School Administrator for the Indian Community School (ics-edu.org), in Franklin, WI, which serves Native students in the metro Milwaukee area. A member of the Bad River Band of Lake Superior Chippewa Indians (BadRiver-nsn.gov), Jason is committed to supporting students, families, staff, school/community leaders, and the community both near and far.
Having recently completed a two-year term as President of the National Indian Education Association (NIEA.org), he advocated for and spoke on the importance of tribal sovereignty, policy, appropriations, and student support across the country. As a Board Member of NIEA, Jason continues with that work, championing training and providing information for schools and community organizations, while creating visibility and understanding of Indigenous perspectives.
His greatest passion is creating welcoming spaces for students to develop their identity, take pride in their language and culture, and to celebrate the rich legacy and the promising future of Indigenous communities.
– Head Coach
First and foremost, I’m a husband, father and son. I’m someone who is driven by my faith. I’m the Principal of A. Russell Knight Elementary in Cherry Hill, NJ. The Parks are animal lovers. We have 3 dogs and 2 cats. Some things that I’m loving at the moment is playing Pickleball and cooking for my friends and family. I also have the privilege and joy of serving as a BLBS Mastermind coach.
– Head Coach
Back in high school, Jesse used to painstakingly unthread the logos from his clothing and hats so that he wouldn’t be seen as part of the status quo.
He didn’t know it then, but that was the start of his journey as someone who finds unique ways of communicating ideas.
Then when he discovered his connection to youth with disabilities, he realized that he was among experts who’ve been finding ways to do things differently all their lives.
Leaning into these connections has brought him to become the Innovation Lead for a statewide project called I’m Determined – developing and producing animated videos and feature-length movies, facilitating events and building tools and resources for youth, families, and educators – all as ways to help students ink their journeys for the world to see.
As a leadership coach, Jesse is someone whose consistent presence is there to listen and add value and belonging.
– Head Coach
Leadership skills were evident as early as first grade for Paige Kinnaird when the teacher pointed out that “Paige is an eager beaver who completes her own work and then monitors what everyone else is doing.”
This taught Paige the importance of servant leadership. To never expect work from others that she is not fully committed to also putting forth the effort to accomplish.
Paige has used this as the central driving force of her work ever since… a willingness to be part of the work, not just driving the work.
– Head Coach
Karine Veldhoen, M.Ed., is the founder of Learn Forward™ and a creative force in education. While her name may be difficult to pronounce, her mission is simple, to champion extraordinary potential. As an educational leader (15 years) she created the first model Learn Forward™ school while simultaneously founding and serving as Executive Director of Niteo Africa. She’s taught Teacher Candidates at both UBC-O and UNBC and serves as a coach for Better Leaders Better Schools.
In all of her roles, she considers herself a modern-day pilgrim who stands for Equity, Diversity, and Inclusion.
Now, she dedicates her professional practice to championing EdLeaders to design thriving schools. When Karine is not carving new paths for education, you’ll find her with her husband and three children, her heart-song.