I love setting goals and taking action in public. This is the essence of “showing your work.”
By stating what I set out to achieve and sharing my results with the Ruckus Maker Nation, I hold myself accountable for taking action.
My results will never be perfect, but this sure helps me build momentum. Feel free to steal this framework and apply it to your leadership practice!
If you’d like some one-on-one coaching establishing your OKRs, create a plan to achieve them, and accountability to track results, send me an email ([email protected])
“The simplest, cleanest way to score an objective is by averaging the percentage of completion rates of its associated results.”
John Doerr in Measure What Matters
Google uses the following scale, so I stole like an artist and used it too:
| ? OBJECTIVE 1: Serve more school leaders [52%] (.5+.5+.3+1.0+.3 = 2.6/5) |
| KEY RESULTS (Q1 2022) ? Add 40 leaders to The Principal Success Path™ [0.5]. ? Start Genius Mastermind [0.5]. ? Host one webinar a month [0.3]. ? Send out two strong CTA mastermind emails a month [1.0] ? Complete first draft of new book for mastermind members [0.3] |
| ? OBJECTIVE 2: Build systems [76%] |
| KEY RESULTS (Q1 2022) ? Develop mastermind calendar [1.0]. ? Develop coach hiring process [0.5]. ? Create cohort model for The Principal Success Path™ [1.0] ? Mastermind coaches send one insight post on social each week [0.8]. ? Reach out to members weekly [0.5]. |
| ? OBJECTIVE 3: Create mastermind onboarding and document process [68%] |
| KEY RESULTS (Q1 2022) ? Develop mastermind member welcome box [1.0]. ? Develop onboarding email sequence with videos [0.5]. ? Send a cohort specific email when a new member joins [0.7]. ? Complete onboarding process document [0.5]. |
Objective data isn’t everything and the self-assessment portion helps tell the story of data.
Here is my full self-assessment:
| OKR | Progress | Score | Self-assessment |
| Serve more school leaders | 52% | 70% | Trying to write a first draft of a new book for just our mastermind community was overly ambitious. I kicked it to this quarter, but to be honest, I think I will pause this project entirely until I have more bandwidth and have more automatic systems running to allow me to focus on this effort. I have learned many foundational tactics that if I put into place over the next 90 days will allow me to grow BLBS and create the space needed to work on the book. |
| Build systems | 76% | 80% | I made great progress in OKR 2. Especially in telling the mastermind’s story on social as well as pivoting The Principal Success Path™ from an asynchronous experience to one that is built on collaboration, creating projects, providing feedback, and reflecting on the process. In fact, this program is so good and effective, it might even become bigger than the mastermind … |
| Create mastermind onboarding and document process | 68% | 80% | Nice progress here too. Everything is mapped out so now the details and final touches need to be put on and implemented. |
No. See below. I made great progress and learned a lot.
One big obstacle was coaching for the altMBA. This is always a challenge because I love that program and the people involved. But it did take my focus away from implementing things within Better Leaders Better Schools. It also took a lot of time which I then could not use to book calls with school leaders who would have joined The Principal Success Path™.
The positive was that it reminded me why the altMBA is so powerful. So much so that I decided to run the content found in The Principal Success Path™ through the structure of the altMBA. The end result was taking a very good program and making it 10x better. Now instead of 30+ hours of content enjoyed mostly asynchronously, I built a program that is focused on collaboration, taking action, providing feedback, and reflecting on what was learned.
This quarter I did not achieve any goals in full.
One of my mentors taught me (or reminded me of something powerful): less is more. I thought less is more by focusing on only 3-5 OKRs. From there I “keep score” on my “big 3” each day (the three tasks aligned to my OKRs). Well, my mentor only scores ONE big task for the day. Talk about focus and living out less is more! I might try to keep score on only one item. I think the BIG TAKEAWAY is this: instead of moving 3 projects forward toward completion, work on one and complete it.
The other major learning from this quarter is that I need a better schedule. I could choose to complain about time, but that is just an excuse. The truth is that I waste time during the day and stay up too late at night (which impacts the start of each day). I have gotten lazy and formed bad habits during the pandemic. I commit to going to sleep earlier and waking up much earlier. This will create a triple win scenario: more time for family, fitness, and for work.
I bought an Oura ring to monitor my sleep, stress, and activity. I also invested in some nice running gear to get back in shape.


As a chronically late student, Danny Bauer once told his Chemistry teacher a fib about saving an entire girl scout troop from a burning building to get out of a tardy.
Danny is not sure if it was the very made up story, the very real cookie he offered his teacher, or a combination of both that got him out of a detention that day …
That experience taught him it pays to develop your storytelling skills.
Danny has been telling stories since then, most recently on the Better Leaders Better Schools podcast, ranked in the TOP 0.5% of 3 million global podcasts, and via his two bestselling books, Mastermind: Unlocking Talent Within Every School Leader and Build Leadership Momentum: How to Create the Perfect Principal Entry Plan.
He also loves telling stories while facilitating in person leadership workshops at national conferences and for school districts.
Danny’s mission is to help Ruckus Makers Do School Different™.

Soniya, hailing from the culturally rich land of India, is a dynamic professional in the field of web services, crafting digital landscapes. Soniya’s journey into the world of technology is a testament to her unwavering passion and commitment to excellence, transforming ideas into impactful online realities.
Since 2022, Soniya has played an important role in supporting BLBS with her comprehensive website services.
She loves to travel and cook new recipes.

Music is an inspiring art form. Sound is conveyed via the air to the ears of living beings, and each being perceives it in its own unique way, eliciting a certain feeling. Dragan feels the same sensation every time he hears music, from infancy to now, as if it were a part of his existence that he couldn’t fathom living without. Dragan opted to deal with sound his entire life despite his formal degree, and today he is one of the most passionate audio producers you can meet and chat to about sound and music all day long. His enthusiasm for audio production, student-like thinking, and curiosity keep him continually mobile in generating new, quality, and enjoyable sound on a regular basis.
Dragan has been producing BLBS audio and video content since 2020.

My passion for both baseball and literature was the initial catalyst that led me into education. Growing up as a softball player and a die-hard fan of the Chicago Cubs from the North Side of the city, I developed a profound appreciation for the South Side of Chicago, not enough to convert me into a White Sox fan. As a National Board certified teacher, with over 16 years of experience on Chicago’s South Side, my journey as an educator has taken me from my roots in the Windy City to Virginia, as an instructional coach.
From the very beginning, I have been an unwavering believer in the philosophy of BLBS. My journey alongside Danny has been one of daring innovation and audacity, right from the moment he challenged me to say, “boom” and drop the mic during our initial city-wide professional development event. He has cultivated a team capable of winning a World Series, and I am deeply honored to be a part of this community of individuals who consistently push the boundaries and endeavor to make a meaningful difference in the lives of others.

Premaria Mutambudzi is the BLBS Office Administrator, This is her 2nd year, she has served in the administrative field for 5+ years, Prim is originally from Bulawayo, Zimbabwe. She has been married for 7 years to her husband Takunda, and is blessed with two children.
Prim loves meditation, creative writing, poetry, and reading. In her spare time, Prim is a talented and creative Makeup Artist.

– Head Coach
Sofía’s lifelong search for a profession that would “leave the world a little better than she found it” led her to study philosophy and comparative religions, become a teacher, lead schools and educational projects, work for the Argentine Ministry of Education, contribute as a volunteer in various NGOs and become personally committed to causes that raised awareness about the world’s challenges and the potential of education to overcome them.
She is a practically-minded idealist, a profound believer in people and their potential for good, committed to collaborative leadership environments, and instinctively and naturally drawn to create order and systems in seemingly chaotic contexts.
After more than 30 years in the classroom and almost 20 as a school leader, Sofía now divides her time as Schools Development Manager for Cambridge University Press and Assessment, Executive Secretary for the International Confederation of Principals, Facilitator for the ESSARP Teacher Training Centre in Argentina and BLBS Mastermind Coach.
Each of her current roles allows her to travel near and far while contributing to her own lifelong learning, and that of school leaders across the world, in the slow way she cherishes: one experience, one adventure, one conversation and one relationship at a time.

– Head Coach
Once a roller derby ref, now enjoying “retirement”, Dan’s got some wild tales from the track. Picture this: Dallas, a Division 1 tournament, and Dan’s zipping around as an “outside pack ref” when suddenly, BAM! He gets bulldozed by “Ruthless Red” charging out of the penalty box. But did he stay down? Not a chance! Dan bounced right back up, finished the game like a champ, and jetted off to Barcelona for the World Cup, broken tailbone and all.
Bruises and broken bones couldn’t keep Dan out of the action. Those derby days weren’t just about dodging collisions—they taught him about grit, resilience, and leadership skills that he’s been flexing for 15 years as a school leader. Whether he’s coaching leaders as part of The Ruckus Maker Mastermind™ team or dodging freight trains in the fast-paced world of roller derby, Dan is always willing to lean into the next challenge.

– Head Coach
Jason P. Dropik (Babaamii-Bines / Eagle Clan) is the School Administrator for the Indian Community School (ics-edu.org), in Franklin, WI, which serves Native students in the metro Milwaukee area. A member of the Bad River Band of Lake Superior Chippewa Indians (BadRiver-nsn.gov), Jason is committed to supporting students, families, staff, school/community leaders, and the community both near and far.
Having recently completed a two-year term as President of the National Indian Education Association (NIEA.org), he advocated for and spoke on the importance of tribal sovereignty, policy, appropriations, and student support across the country. As a Board Member of NIEA, Jason continues with that work, championing training and providing information for schools and community organizations, while creating visibility and understanding of Indigenous perspectives.
His greatest passion is creating welcoming spaces for students to develop their identity, take pride in their language and culture, and to celebrate the rich legacy and the promising future of Indigenous communities.

– Head Coach
First and foremost, I’m a husband, father and son. I’m someone who is driven by my faith. I’m the Principal of A. Russell Knight Elementary in Cherry Hill, NJ. The Parks are animal lovers. We have 3 dogs and 2 cats. Some things that I’m loving at the moment is playing Pickleball and cooking for my friends and family. I also have the privilege and joy of serving as a BLBS Mastermind coach.

– Head Coach
Back in high school, Jesse used to painstakingly unthread the logos from his clothing and hats so that he wouldn’t be seen as part of the status quo.
He didn’t know it then, but that was the start of his journey as someone who finds unique ways of communicating ideas.
Then when he discovered his connection to youth with disabilities, he realized that he was among experts who’ve been finding ways to do things differently all their lives.
Leaning into these connections has brought him to become the Innovation Lead for a statewide project called I’m Determined – developing and producing animated videos and feature-length movies, facilitating events and building tools and resources for youth, families, and educators – all as ways to help students ink their journeys for the world to see.
As a leadership coach, Jesse is someone whose consistent presence is there to listen and add value and belonging.

– Head Coach
Leadership skills were evident as early as first grade for Paige Kinnaird when the teacher pointed out that “Paige is an eager beaver who completes her own work and then monitors what everyone else is doing.”
This taught Paige the importance of servant leadership. To never expect work from others that she is not fully committed to also putting forth the effort to accomplish.
Paige has used this as the central driving force of her work ever since… a willingness to be part of the work, not just driving the work.

– Head Coach
Karine Veldhoen, M.Ed., is the founder of Learn Forward™ and a creative force in education. While her name may be difficult to pronounce, her mission is simple, to champion extraordinary potential. As an educational leader (15 years) she created the first model Learn Forward™ school while simultaneously founding and serving as Executive Director of Niteo Africa. She’s taught Teacher Candidates at both UBC-O and UNBC and serves as a coach for Better Leaders Better Schools.
In all of her roles, she considers herself a modern-day pilgrim who stands for Equity, Diversity, and Inclusion.
Now, she dedicates her professional practice to championing EdLeaders to design thriving schools. When Karine is not carving new paths for education, you’ll find her with her husband and three children, her heart-song.