The Ruckus Report
Quick take: From middle school gum empire to innovative children’s author, Mr. B reveals how embracing uniqueness and real-world learning can transform education from standardized to remarkable.
Meet Your Fellow Ruckus Maker
Mr. B is a multi-faceted creative and entrepreneur, blending Hip-Hop music, live-streaming, and children’s storytelling into his unique brand. Known for his viral rhymes and as the creator of What Rhymes With Orange?, Mr. B brings fans into real-world experiences with his innovative ‘Find Me IRL’ live-streamed events and music concerts. He’s on a mission to connect people, both in-person and online, with a fresh mix of freestyle rap, humor, and creative flair.
In this episode, Mr. B challenges traditional education paradigms:
Key Insight #1: Real-World Learning Beats Standardization
- What’s broken: Schools focus on standardized formats and rigid rubrics
- The shift: Enable students to engage in real-world business and creative projects
- Impact: Mr. B’s middle school gum business generated over $1,000 in 2.5 months, teaching vital lessons about supply, demand, and credit
Key Insight #2: Pattern Breaking Creates Opportunities
- What’s broken: Traditional teaching methods crush creativity and innovation
- The shift: Encourage unique approaches and celebrate different ways of learning
- Impact: Students develop confidence in their uniqueness and learn to innovate
Key Insight #3: Beauty, Innovation, and Respect Transform Learning
- What’s broken: Sterile environments and hierarchical relationships
- The shift: Create beautiful spaces and authentic connections between staff and students
- Impact: Students take themselves more seriously and operate at a higher level
Quotable Ruckus
“Change is going to come from the kids, not the adults.”
– Mr. B
Your Do School Different Challenge
Ready to implement these ideas? Start here:
- Tomorrow: Sit with students at lunch and engage in genuine conversation
- This Month: Create opportunities for students to publish or monetize their school work
- This Semester: Design a program that lets students explore entrepreneurship within your school
Get Mr. B’s book “What Rhymes With Orange?”: https://a.co/d/cPcq47B
Follow Mr. B on Instagram
If education ain’t a bit disruptive, then what are your students really learning?
This show isn’t about doing school better.
It’s about Doing School Different — and joining a growing movement of bold, creative school leaders who reject legacy models and reimagine what’s possible.

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The podcast is your starting point. The movement is just getting started.
Today’s RUCKUScast in Partnership with:
Quest Food Management Services: Creating joyful learning environments starts in the cafeteria. Quest brings 40 years of expertise in crafting scratch-made meals that nurture both body and community spirit through innovative student engagement programs. 🔍 Learn more:www.questfms.com
IXL Meet your students where they are and take them where they need to go. Join over 1 million teachers who trust IXL to drive data-informed excellence in their classrooms. 🔍 Learn more: IXL.com/leaders











