Welcome to the Better Leaders Better Schools podcast.  This is a weekly show for ruckus makers — What is a ruckus maker?  A leader who has found freedom from the status quo. A leader looking to escape the old routine. A leader who never, ever gives up.

Do you have a dream of writing and publishing a book, but you do not go how to about it?  Everyone has a book inside them. The problem is how to transform it into reality.   

In today’s episode, our guest Caleb is one of our ruckus makers who thinks he has a book inside him. Danny coaches Caleb on how to find the book within and the process of how to write and publish his book.

We hope you enjoy the podcast. All the highlights, resources, and next steps can be found below. Listen to the full episode here and learn more at betterleadersbetterschools.com

Key Talking Points 

  • Introduction to Caleb
  • Finding the time to write
  • Brainstorming your book topic
  • Dealing with Imposter Syndrome
  • Developing your audience and identity
  • Finding a publisher and presenting your book
  • Understanding self-publishing
  • Caleb’s next step

Key Milestones of the Episodes

[00:35] Introduction to Caleb Bonjour

[07:27] Committing and setting time aside for writing

[11:35] Brainstorming your book topic

[17:43] imposter syndrome and how to deal with it

[20:48] Developing your audience and identity

[25:11] Pitching a publisher

[28:20] Understanding self-publishing

[31:46] Caleb’s next step

Key Quotes

  1. “You can’t please everyone.”
  2. “Humans are imperfect beings, so we do make mistakes.”
  3. “Amazing educators take the opportunity to write a book and tell their story or shared some of their knowledge and wisdom.”
  4. “You need to write a bunch of garbage to get to the goal.”
  5. “Your job is to create the content.”
  6. “What sets successful people apart from others – even though we all have that inner critic – is that they act professionally…”
  7. “You get more creative control if you’re self-publish.”


Key Resources 

1. James Woosley

2. Jennifer Harshman

About Our Guest

Caleb Bonjour is a fun loving educator that strives to be a lifelong learner. He has an amazing, supportive wife Amanda, a talkative and rambunctious five-year-old son Lincoln, and a 3 year old daughter McKinley. They also have three great dogs, Milo (an American Bulldog), Willow (a Cocker Spaniel), and Rosie (A Fox Red Labrador that is training to be a therapy dog for schools). Caleb loves being with his family, watching and playing sports, listening to many varieties of music, and learning more and more leadership and education on a daily basis.

Caleb strives to be the best educator he can be through studying best practices and constantly changing or adapting his practices to reach all students and staff. He has taught and coached with Pella Community Schools and Grundy Center Community Schools and is in his second administrative position as Principal of Cardinal Elementary in the Maquoketa Community School District.


Tip of the Week

Loosen up: Stop taking yourself too seriously. Humans are imperfect beings, so we do make mistakes. Sometimes we trip, we might spill our coffee on ourselves. You need to laugh at yourself and tell people those kind of stories.



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