
A common thread in education, no matter the state, location, or student, is that success depends upon leadership. Yet unfortunately just as common, is lack of a quality assessment.
Often leaders I encounter will express that if they are evaluated at all, it's a formality, and rarely leads to improvement. Such is the case for most teachers, so it is not surprising the same holds true for principals.
"If your actions inspire others to dream more, learn more, do more and become more, you are a leader."
-John Quincy Adams
Effective evaluations must include a focus on areas that consume the administrators responsibility, measures progress or a lack thereof for each, and offers goals for future school success.
Such areas MUST include:
Any other category, is subjective.
A Principal should always be connected to external policy especially when it pertains directly to their site, but to hold them accountable for that when the focus on the above 5 points is instrumental to daily school successes just seems like a waste of time.
"Leadership and learning are indispensable to each other."
-John F. Kennedy
The first topic is simple, all teaching and learning fall under this umbrella. However, how does the principal evaluate teaching and learning? Is growth evident, aligned to improvement plans, and serve as true supportive effort to enhance learning?
Such should be the same for the principal!
With transparent understanding of the quality of performance, and mandatory implementation of said process which supports growth and performance evident in a rubric, meaningful change of a process is possible.
Surveys create evidence to document climate and culture data. Everything from engagement to the learning environment provides principals with measures of essential areas that may need to improve.
How safe and welcomed everyone feels, from parents, students, to guests, to employees, and stakeholders, developing a culture that embraces all parties and provides professional development to implement change is a crucial component of the position.
The principal evaluation through the lens of the district, should factor the above as most crucial. Within the Better Leaders Better Schools network, we focus on this with intent.
Is the practice of quality instruction evident in classrooms, and are educators supported with materials and resources necessary to act in the best interest of the needs of the students?
Do observations show that the administrator is effectively promoting teacher growth? Student achievement is extremely high on the list of what evaluation systems must include.
Student learning is within the foundation of a principal evaluation, this is for certain.
Even when principals are able to conduct a self evaluation in the absence of the school district or department of education, academic performance is on top of their rubric.
However, the practices of professionalism within communication efforts, whether with:
it is essential to measure this necessary skill on a principal performance evaluation.
When they visit assemblies unannounced, are they a figure of leadership that promotes a proper example? When they speak to parents that are emotional driven, can they deescalate?
When they speak to students in crucial moments, sending emails to the entire community, or working with teachers - can they maintain an element of professionalism that is contagious?
"The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.”
-John Maxwell
An evaluation system must include a section of a rubric that surveys growth around organization. Evaluators need to keep in mind, that principals must be both leaders and managers.
The difference, is managers think they're doing the job successfully because systems are in place.
In New York City to date, as well as in California, organization of systems in place are evident in state accepted universal norms for principal evaluations. Standards are in place to monitor this crucial aspect of the job, and allows for innovation to act as the driving force even though it's not teaching and learning.
Based on the implementation of department run fluency throughout the school year it is obvious to notice efficacy or lack thereof, within a principal's regular practices.
Is money managed correctly? I've heard principals announce that they've run out of money and can't provide school aides to monitor halls - and watched the incidents climb.
School districts want to see that each department has an evaluation that the principals monitor, assistant principals influence, and together as a staff teams are supported and lead to find successes in their tasks and responsibilities.
Schools are only successful when holistically they are running smoothly. Consider the following questions to assess the importance of this point:
The evaluation system standards, must be based on how to improve aspects of organization, instruction, and communication, however, the data must be used to inform a process of growth, or it will be looked at as most other evaluation systems - one that ends in the product.
Dear Department of Education, please take note of the following statement:
If you are a superintendent and your evaluation system rates your principal negatively, what are you going to do to support them?
If you fire them - you are part of that problem. If you shuffle them - you are the problem.
As a district administrator, how are you supporting your principals? The best way, would be to report on elements of the above in your evaluation system, to your principals and assistant principals, on how you can support the trends within the data that are evident.
A principal's evaluation informs the process, like any evaluation should.
"The single biggest way to impact an organization is to focus on leadership development.
-John Maxwell
No matter if it is for teachers, principals, or those that lead in districts, an evaluation must report on resources that improve instructional, behavioral, or organizational practice.
However, without a safe learning environment, any administrator evaluated in education will only be so successful.
The foundation for learning, begins with a safe environment to do so. Walk in to any successful school, and you will notice this immediately. Leadership and instruction benefit due to this. Therefore as does the student.
School leadership teams focus on the culture of their sites almost more than anything. How does an evaluation measure this? What resources could be provided to principals, and teachers, so that all schools and every student can thrive?
For assistant principals, this is often a major component of their job that is over looked. For principals, it is necessary in order to create an ideal culture that to make this a team effort.
Teachers do this daily in their classroom. A principal may do this daily yet in their main office. Assistant principals must attempt to foster safe learning environments in every aspect of the job.
How this is captured in the evaluators report could determine how resources are available.
"A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better."
-Jim Rohn
Any evaluation must provide clear expectations.
Any report can be useful data and filled with resources. Yet if no obvious measurement includes exemplary standards, what makes for a successful principal?
Teachers know what is necessary to gain the green stamp on their evaluation. Districts are for the most part - pretty good about this. A principal evaluation, sometimes does not.
Expectations must be reasonable while idealistic. Resources that districts provide must ensure growth so schools improve. Doing this with a transparent teacher evaluation defined by what is success and what is failure, sometimes evident on a rubric, make this possible.
A principal evaluation that doesn't use a rubric always confused me. Districts may do this so the ability to rate is ever present. This could mean the ability to move principals using an evaluation system enables that.
However, when principals know what to reach for, they often go for it. If standards provide a bar, and districts demand that education should be evaluated to show mastery at greater levels - they simply do not show clear measurements as to how this is achieved.
A Principal evaluation must be as transparent ever with what evaluators are looking for, otherwise resources could be fantastic and totally misused. With having higher standards must come clarity with mastery levels, this way your resources will work more effectively.
In education, imagine if the standards for getting an "A" revolved around really liking the work completed. No rhyme or reason as to why, but it really seems awesome.
If your principal evaluation does not include the mandatory components above, and does not include transparency, you are not helping any principal improve, districts are able to "shuffle" instead of improve, and education can suffer tremendously.
You can level up your performance or provide your own standards for what excellence in leadership means to you or your districts, by taking part in The Ruckus Maker Mastermind™, which offers weekly coaching and mentorship, so you can determine a path towards personal and professional development!
Learn more at betterleadersbetterschools.com/mastermind.

As a chronically late student, Danny Bauer once told his Chemistry teacher a fib about saving an entire girl scout troop from a burning building to get out of a tardy.
Danny is not sure if it was the very made up story, the very real cookie he offered his teacher, or a combination of both that got him out of a detention that day …
That experience taught him it pays to develop your storytelling skills.
Danny has been telling stories since then, most recently on the Better Leaders Better Schools podcast, ranked in the TOP 0.5% of 3 million global podcasts, and via his two bestselling books, Mastermind: Unlocking Talent Within Every School Leader and Build Leadership Momentum: How to Create the Perfect Principal Entry Plan.
He also loves telling stories while facilitating in person leadership workshops at national conferences and for school districts.
Danny’s mission is to help Ruckus Makers Do School Different™.

Soniya, hailing from the culturally rich land of India, is a dynamic professional in the field of web services, crafting digital landscapes. Soniya’s journey into the world of technology is a testament to her unwavering passion and commitment to excellence, transforming ideas into impactful online realities.
Since 2022, Soniya has played an important role in supporting BLBS with her comprehensive website services.
She loves to travel and cook new recipes.

Music is an inspiring art form. Sound is conveyed via the air to the ears of living beings, and each being perceives it in its own unique way, eliciting a certain feeling. Dragan feels the same sensation every time he hears music, from infancy to now, as if it were a part of his existence that he couldn’t fathom living without. Dragan opted to deal with sound his entire life despite his formal degree, and today he is one of the most passionate audio producers you can meet and chat to about sound and music all day long. His enthusiasm for audio production, student-like thinking, and curiosity keep him continually mobile in generating new, quality, and enjoyable sound on a regular basis.
Dragan has been producing BLBS audio and video content since 2020.

My passion for both baseball and literature was the initial catalyst that led me into education. Growing up as a softball player and a die-hard fan of the Chicago Cubs from the North Side of the city, I developed a profound appreciation for the South Side of Chicago, not enough to convert me into a White Sox fan. As a National Board certified teacher, with over 16 years of experience on Chicago’s South Side, my journey as an educator has taken me from my roots in the Windy City to Virginia, as an instructional coach.
From the very beginning, I have been an unwavering believer in the philosophy of BLBS. My journey alongside Danny has been one of daring innovation and audacity, right from the moment he challenged me to say, “boom” and drop the mic during our initial city-wide professional development event. He has cultivated a team capable of winning a World Series, and I am deeply honored to be a part of this community of individuals who consistently push the boundaries and endeavor to make a meaningful difference in the lives of others.

Premaria Mutambudzi is the BLBS Office Administrator, This is her 2nd year, she has served in the administrative field for 5+ years, Prim is originally from Bulawayo, Zimbabwe. She has been married for 7 years to her husband Takunda, and is blessed with two children.
Prim loves meditation, creative writing, poetry, and reading. In her spare time, Prim is a talented and creative Makeup Artist.

– Head Coach
Sofía’s lifelong search for a profession that would “leave the world a little better than she found it” led her to study philosophy and comparative religions, become a teacher, lead schools and educational projects, work for the Argentine Ministry of Education, contribute as a volunteer in various NGOs and become personally committed to causes that raised awareness about the world’s challenges and the potential of education to overcome them.
She is a practically-minded idealist, a profound believer in people and their potential for good, committed to collaborative leadership environments, and instinctively and naturally drawn to create order and systems in seemingly chaotic contexts.
After more than 30 years in the classroom and almost 20 as a school leader, Sofía now divides her time as Schools Development Manager for Cambridge University Press and Assessment, Executive Secretary for the International Confederation of Principals, Facilitator for the ESSARP Teacher Training Centre in Argentina and BLBS Mastermind Coach.
Each of her current roles allows her to travel near and far while contributing to her own lifelong learning, and that of school leaders across the world, in the slow way she cherishes: one experience, one adventure, one conversation and one relationship at a time.

– Head Coach
Once a roller derby ref, now enjoying “retirement”, Dan’s got some wild tales from the track. Picture this: Dallas, a Division 1 tournament, and Dan’s zipping around as an “outside pack ref” when suddenly, BAM! He gets bulldozed by “Ruthless Red” charging out of the penalty box. But did he stay down? Not a chance! Dan bounced right back up, finished the game like a champ, and jetted off to Barcelona for the World Cup, broken tailbone and all.
Bruises and broken bones couldn’t keep Dan out of the action. Those derby days weren’t just about dodging collisions—they taught him about grit, resilience, and leadership skills that he’s been flexing for 15 years as a school leader. Whether he’s coaching leaders as part of The Ruckus Maker Mastermind™ team or dodging freight trains in the fast-paced world of roller derby, Dan is always willing to lean into the next challenge.

– Head Coach
Jason P. Dropik (Babaamii-Bines / Eagle Clan) is the School Administrator for the Indian Community School (ics-edu.org), in Franklin, WI, which serves Native students in the metro Milwaukee area. A member of the Bad River Band of Lake Superior Chippewa Indians (BadRiver-nsn.gov), Jason is committed to supporting students, families, staff, school/community leaders, and the community both near and far.
Having recently completed a two-year term as President of the National Indian Education Association (NIEA.org), he advocated for and spoke on the importance of tribal sovereignty, policy, appropriations, and student support across the country. As a Board Member of NIEA, Jason continues with that work, championing training and providing information for schools and community organizations, while creating visibility and understanding of Indigenous perspectives.
His greatest passion is creating welcoming spaces for students to develop their identity, take pride in their language and culture, and to celebrate the rich legacy and the promising future of Indigenous communities.

– Head Coach
First and foremost, I’m a husband, father and son. I’m someone who is driven by my faith. I’m the Principal of A. Russell Knight Elementary in Cherry Hill, NJ. The Parks are animal lovers. We have 3 dogs and 2 cats. Some things that I’m loving at the moment is playing Pickleball and cooking for my friends and family. I also have the privilege and joy of serving as a BLBS Mastermind coach.

– Head Coach
Back in high school, Jesse used to painstakingly unthread the logos from his clothing and hats so that he wouldn’t be seen as part of the status quo.
He didn’t know it then, but that was the start of his journey as someone who finds unique ways of communicating ideas.
Then when he discovered his connection to youth with disabilities, he realized that he was among experts who’ve been finding ways to do things differently all their lives.
Leaning into these connections has brought him to become the Innovation Lead for a statewide project called I’m Determined – developing and producing animated videos and feature-length movies, facilitating events and building tools and resources for youth, families, and educators – all as ways to help students ink their journeys for the world to see.
As a leadership coach, Jesse is someone whose consistent presence is there to listen and add value and belonging.

– Head Coach
Leadership skills were evident as early as first grade for Paige Kinnaird when the teacher pointed out that “Paige is an eager beaver who completes her own work and then monitors what everyone else is doing.”
This taught Paige the importance of servant leadership. To never expect work from others that she is not fully committed to also putting forth the effort to accomplish.
Paige has used this as the central driving force of her work ever since… a willingness to be part of the work, not just driving the work.

– Head Coach
Karine Veldhoen, M.Ed., is the founder of Learn Forward™ and a creative force in education. While her name may be difficult to pronounce, her mission is simple, to champion extraordinary potential. As an educational leader (15 years) she created the first model Learn Forward™ school while simultaneously founding and serving as Executive Director of Niteo Africa. She’s taught Teacher Candidates at both UBC-O and UNBC and serves as a coach for Better Leaders Better Schools.
In all of her roles, she considers herself a modern-day pilgrim who stands for Equity, Diversity, and Inclusion.
Now, she dedicates her professional practice to championing EdLeaders to design thriving schools. When Karine is not carving new paths for education, you’ll find her with her husband and three children, her heart-song.