The #1 most downloaded podcast for school leaders

Your brand.
Every Ruckus Maker
in America.

Better Leaders Better Schools reaches the decision-makers inside K-12 campuses — the principals who make budget decisions, buy tools, and shape what school looks like for millions of students.
Happy Customers

#

Most downloaded podcast
Projects completed till now

+

Episodes published
Every week since Sept. 2, 2015
Years of experience in industry

%

Principals & APs
Every week since Sept. 2, 2015
Trusted clients all over the world

%

Hold advanced degrees
SparkToro audience data
Design awards winning

%

Lead in public schools
US K-12 school leaders

Listen Score
Avg. listener hears 50%+ of every episode
Years of experience in industry

900–2K

Downloads in first 30 days
1,600–3,000 over episode lifetime
Trusted clients all over the world
The Audience

Innovative leaders making an impact in education.

Ruckus Makers are the principals, assistant principals, and school leaders who refuse to wait for permission to do school different. They invest in themselves. They buy tools that work. They lead from the front.

Principals & APs

62% of the audience are principals and assistant principals — the building-level leaders who control purchasing decisions for their campus.

Public school leaders

76% lead in public schools across the US. These are the leaders shaping the experience of millions of students in classrooms right now.

Deeply credentialed

48.7% hold master's degrees and 9.4% hold doctorates. This audience reads research, values evidence, and makes deliberate decisions. (SparkToro)

Experienced practitioners

41.66% have 11–20 years of experience. 27.2% have 21–30 years. Senior enough to write the check. Still hungry enough to keep growing. (SparkToro)

Sponsor Deck Walkthrough — Danny Bauer

Watch First

Everything you need to know about a podcast sponsorship.

Watch this video to learn more about a podcast sponsorship, where Danny answers the most common questions, shares insights into the audience, and more.
Why Podcast Sponsorship

Your audience isn't scrolling past you. They're listening.

Conference booths compete with every other vendor in the room. Meta ads compete for a half-second of attention. Podcast sponsorship is different — you're inside someone's head, in a conversation they chose to have, with a host they already trust.

When the Ruckus Maker audience hears your story week after week, they open Google and type your name. That's how podcast sponsorship works. The ROI compounds long after the quarter ends.

Partner Result

"Your podcast sends more traffic than the National Superintendents Association."
— A sponsor of three years, on what their partnership with Better Leaders Better Schools delivers.

No more than 3 sponsors per quarter. Your brand has room to breathe.
Sponsorship Packages

Two ways to reach the Ruckus Maker audience.

Single Episode

Episode Sponsorship

Your brand introduced in a full episode with Danny — host-read, in his voice, to an audience that trusts him.
  • One full episode with the founder
  • Host-read pre-roll and mid-roll
  • Show notes placement and link
  • Danny writes the copy in his voice

$5,000

BEST VALUE
Quarterly

Quarterly Sponsorship

A full quarter of presence across the show, the newsletter, and the website. Your brand in the room every week — not just once.
  • 13 host-read pre-rolls and mid-rolls
  • Show notes and website placement with links
  • Rotation through the Sunday newsletter
  • One full-length episode with Danny or a team member
  • Meta pixel access for audience retargeting

$10,000

Apply to Sponsor

Two ways to reach the Ruckus Maker audience.

Fill out the sponsor form to begin reaching the Ruckus Maker audience.
Sponsorship Inquiry

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Engage

Connect

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