Executive coaching for principals has become an essential tool for the development of strong school leaders. This type of leadership coaching focuses on building the skills and capacities of principals and other educational leaders in order to drive school improvement and support student learning. In this comprehensive guide, we will explore the benefits, processes, and best practices from different perspective of executive coaching for principals.
School leaders, including principals, assistant principals, and district administrators, play a critical role in shaping the culture, instruction, and overall success of their schools. Research has shown that effective school leadership is a key factor in school improvement and student achievement. As such, it is essential for school districts to invest in the professional development of their leaders through executive coaching and other support resources.
Leadership coaching for principals and other school leaders focuses on the development of essential leadership skills and practices, such as effective communication, strategic planning, and data analysis. This type of leadership coaching is designed to enhance the capacity of school leaders to lead their schools to success by developing their instructional leadership and fostering a positive school culture.
Executive coaching for principals often begins with an assessment of the principal's current leadership practices and skills. This assessment is typically conducted by the coach, who may be a principal supervisor, assistant superintendent, or an external expert in educational leadership. The principal coaching goal is to identify areas for growth and improvement, as well as to provide support and resources to help the principal develop in these areas.
Throughout the school year, principals and their coaches engage in reflective conversations and deep thinking to explore challenges, strategies, and progress toward their coaching goals. These conversations can take place in person, over the phone, or through video conferencing. In addition to these side meetings and one-on-one conversations, principals may also participate in professional learning communities, where they can collaborate with other leaders and share resources and expertise.
A key component of effective executive coaching for principals is the establishment of a strong support system within the school district. This includes the involvement of district leaders, such as superintendents and assistant superintendents, in the coaching process. By working closely with principal supervisors and coaches, district leaders can help to ensure that principal supervisors' coaching efforts are aligned with district priorities and focused on the most pressing needs of the schools.
In addition to the support of district leaders, successful executive coaching practice for principals also relies on the engagement of teachers, students, and other school staff. By involving the entire school community in the coaching process, principals can foster a culture of continuous improvement and shared responsibility for the success of the school.
Effective coaching strategies for principals include focusing on instructional leadership, data-driven decision making, and building a positive school culture. By developing their expertise and capacity in these areas, principals can more effectively lead their schools towards improved teaching and learning outcomes for all students.
Instructional leadership involves working closely with teachers to support high-quality instruction and professional growth. Through regular classroom observations, feedback from instructional leader, and collaborative planning, principals can help teachers to improve their practice and ultimately, enhance student learning.
Data-driven decision making is another key aspect of effective school leadership. By engaging school systems in regular data analysis and reflection, principals can identify areas of strength and areas for improvement within their schools. This information can then be used to inform school improvement efforts and guide the allocation of resources.
Finally, building a positive school culture is essential for the success of any school. By fostering a culture of collaboration, trust, and continuous improvement, principals can create an environment in which all members of the school community feel valued and supported in their efforts to improve student learning.
Professional development is a critical component of executive coaching for principals. As educational leaders, principals must continually update their knowledge and skills to stay current with research, best practices, and changing demands in education. High-quality professional development opportunities can support principals in developing their leadership skills, enhancing their instructional expertise, and fostering school improvement.
One effective way to support principals' professional development is through participation in professional learning communities (PLCs). In PLCs, principals collaborate with other school leaders, other school district administrators, and coaches to share resources, discuss challenges, and learn from one another's experiences. These collaborative learning opportunities can help principals develop new strategies for addressing the unique needs of their schools and supporting student learning.
Another valuable professional development opportunity for principals is district-wide leadership training programs. These programs, led by district leaders and external experts, can provide principals with targeted training on specific leadership practices, instructional strategies, and school improvement efforts. By participating in these programs, principals can deepen their understanding of effective leadership practices and develop new skills to support the success of their schools.
When implemented effectively, executive coaching can have a significant impact on the growth and success of principals and their schools. By focusing on the development of leadership skills and practices that improve teaching,, coaching can help principals to more effectively lead their schools towards improved teaching, learning, and overall school culture.
Through the coaching process, principals can develop a deeper understanding of effective leadership practices and enhance their skills in areas such as communication, strategic planning, and data analysis. As a result, principals are better equipped to lead their schools towards continuous improvement and to navigate the complex challenges of the education system.
Executive coaching can also have a positive impact on the school system and improvement efforts. By supporting principals in their growth as instructional leaders, coaches can help to ensure that schools are focused on the most pressing needs of their students and are using evidence-based strategies to address these needs. This focus on school improvement can lead to improved teaching and learning outcomes for all students.
Finally, executive coaching can help to establish and strengthen the school culture by fostering a collaborative, trusting, and supportive environment. As principals develop their leadership skills and practices, they are better able to lead their schools in creating a culture where all members of the school community feel valued and supported in their efforts to improve student learning.
Coaching a school principal involves providing targeted support and guidance to the principal support help the principal develop their leadership skills, enhance their instructional expertise, and foster school improvement. This can include one-on-one coaching sessions, participation in professional learning communities, and access to professional development opportunities.
The cost of executive coaching for principals can vary widely depending on factors such as the coach's expertise, the duration and intensity of the coaching, and the specific curriculum and services provided. Some school districts may provide coaching services internally, while others may contract with external organizations or consultants.
The four elements of executive coaching typically include assessment, goal setting, coaching sessions, and evaluation. The coaching process begins with an assessment of the principal's current leadership skills and practices, followed by setting goals for growth and improvement. Coaching sessions involve reflective conversations self reflection, deep thinking, and collaborative problem-solving. The coaching process concludes with an evaluation of progress towards goals and the impact of coaching on the principal's growth and development.
Executive coaching for principals typically includes one-on-one coaching sessions, participation in professional learning communities, access to professional development opportunities, and support from district leaders and other school stakeholders. The focus of executive coaching new principals is on the development of leadership skills and practices, instructional expertise, and fostering school improvement.
Executive coaching for principals is an essential tool for developing strong, effective school leaders who can drive school improvement and support student learning. By investing in the professional development of principals and providing targeted coaching and support, school districts can help to ensure the success of their schools and the achievement of all students. As the education landscape continues to evolve, executive coaching for principals will remain a crucial component in the development of skilled and innovative educational leaders.

As a chronically late student, Danny Bauer once told his Chemistry teacher a fib about saving an entire girl scout troop from a burning building to get out of a tardy.
Danny is not sure if it was the very made up story, the very real cookie he offered his teacher, or a combination of both that got him out of a detention that day …
That experience taught him it pays to develop your storytelling skills.
Danny has been telling stories since then, most recently on the Better Leaders Better Schools podcast, ranked in the TOP 0.5% of 3 million global podcasts, and via his two bestselling books, Mastermind: Unlocking Talent Within Every School Leader and Build Leadership Momentum: How to Create the Perfect Principal Entry Plan.
He also loves telling stories while facilitating in person leadership workshops at national conferences and for school districts.
Danny’s mission is to help Ruckus Makers Do School Different™.

Soniya, hailing from the culturally rich land of India, is a dynamic professional in the field of web services, crafting digital landscapes. Soniya’s journey into the world of technology is a testament to her unwavering passion and commitment to excellence, transforming ideas into impactful online realities.
Since 2022, Soniya has played an important role in supporting BLBS with her comprehensive website services.
She loves to travel and cook new recipes.

Music is an inspiring art form. Sound is conveyed via the air to the ears of living beings, and each being perceives it in its own unique way, eliciting a certain feeling. Dragan feels the same sensation every time he hears music, from infancy to now, as if it were a part of his existence that he couldn’t fathom living without. Dragan opted to deal with sound his entire life despite his formal degree, and today he is one of the most passionate audio producers you can meet and chat to about sound and music all day long. His enthusiasm for audio production, student-like thinking, and curiosity keep him continually mobile in generating new, quality, and enjoyable sound on a regular basis.
Dragan has been producing BLBS audio and video content since 2020.

My passion for both baseball and literature was the initial catalyst that led me into education. Growing up as a softball player and a die-hard fan of the Chicago Cubs from the North Side of the city, I developed a profound appreciation for the South Side of Chicago, not enough to convert me into a White Sox fan. As a National Board certified teacher, with over 16 years of experience on Chicago’s South Side, my journey as an educator has taken me from my roots in the Windy City to Virginia, as an instructional coach.
From the very beginning, I have been an unwavering believer in the philosophy of BLBS. My journey alongside Danny has been one of daring innovation and audacity, right from the moment he challenged me to say, “boom” and drop the mic during our initial city-wide professional development event. He has cultivated a team capable of winning a World Series, and I am deeply honored to be a part of this community of individuals who consistently push the boundaries and endeavor to make a meaningful difference in the lives of others.

Premaria Mutambudzi is the BLBS Office Administrator, This is her 2nd year, she has served in the administrative field for 5+ years, Prim is originally from Bulawayo, Zimbabwe. She has been married for 7 years to her husband Takunda, and is blessed with two children.
Prim loves meditation, creative writing, poetry, and reading. In her spare time, Prim is a talented and creative Makeup Artist.

– Head Coach
Sofía’s lifelong search for a profession that would “leave the world a little better than she found it” led her to study philosophy and comparative religions, become a teacher, lead schools and educational projects, work for the Argentine Ministry of Education, contribute as a volunteer in various NGOs and become personally committed to causes that raised awareness about the world’s challenges and the potential of education to overcome them.
She is a practically-minded idealist, a profound believer in people and their potential for good, committed to collaborative leadership environments, and instinctively and naturally drawn to create order and systems in seemingly chaotic contexts.
After more than 30 years in the classroom and almost 20 as a school leader, Sofía now divides her time as Schools Development Manager for Cambridge University Press and Assessment, Executive Secretary for the International Confederation of Principals, Facilitator for the ESSARP Teacher Training Centre in Argentina and BLBS Mastermind Coach.
Each of her current roles allows her to travel near and far while contributing to her own lifelong learning, and that of school leaders across the world, in the slow way she cherishes: one experience, one adventure, one conversation and one relationship at a time.

– Head Coach
Once a roller derby ref, now enjoying “retirement”, Dan’s got some wild tales from the track. Picture this: Dallas, a Division 1 tournament, and Dan’s zipping around as an “outside pack ref” when suddenly, BAM! He gets bulldozed by “Ruthless Red” charging out of the penalty box. But did he stay down? Not a chance! Dan bounced right back up, finished the game like a champ, and jetted off to Barcelona for the World Cup, broken tailbone and all.
Bruises and broken bones couldn’t keep Dan out of the action. Those derby days weren’t just about dodging collisions—they taught him about grit, resilience, and leadership skills that he’s been flexing for 15 years as a school leader. Whether he’s coaching leaders as part of The Ruckus Maker Mastermind™ team or dodging freight trains in the fast-paced world of roller derby, Dan is always willing to lean into the next challenge.

– Head Coach
Jason P. Dropik (Babaamii-Bines / Eagle Clan) is the School Administrator for the Indian Community School (ics-edu.org), in Franklin, WI, which serves Native students in the metro Milwaukee area. A member of the Bad River Band of Lake Superior Chippewa Indians (BadRiver-nsn.gov), Jason is committed to supporting students, families, staff, school/community leaders, and the community both near and far.
Having recently completed a two-year term as President of the National Indian Education Association (NIEA.org), he advocated for and spoke on the importance of tribal sovereignty, policy, appropriations, and student support across the country. As a Board Member of NIEA, Jason continues with that work, championing training and providing information for schools and community organizations, while creating visibility and understanding of Indigenous perspectives.
His greatest passion is creating welcoming spaces for students to develop their identity, take pride in their language and culture, and to celebrate the rich legacy and the promising future of Indigenous communities.

– Head Coach
First and foremost, I’m a husband, father and son. I’m someone who is driven by my faith. I’m the Principal of A. Russell Knight Elementary in Cherry Hill, NJ. The Parks are animal lovers. We have 3 dogs and 2 cats. Some things that I’m loving at the moment is playing Pickleball and cooking for my friends and family. I also have the privilege and joy of serving as a BLBS Mastermind coach.

– Head Coach
Back in high school, Jesse used to painstakingly unthread the logos from his clothing and hats so that he wouldn’t be seen as part of the status quo.
He didn’t know it then, but that was the start of his journey as someone who finds unique ways of communicating ideas.
Then when he discovered his connection to youth with disabilities, he realized that he was among experts who’ve been finding ways to do things differently all their lives.
Leaning into these connections has brought him to become the Innovation Lead for a statewide project called I’m Determined – developing and producing animated videos and feature-length movies, facilitating events and building tools and resources for youth, families, and educators – all as ways to help students ink their journeys for the world to see.
As a leadership coach, Jesse is someone whose consistent presence is there to listen and add value and belonging.

– Head Coach
Leadership skills were evident as early as first grade for Paige Kinnaird when the teacher pointed out that “Paige is an eager beaver who completes her own work and then monitors what everyone else is doing.”
This taught Paige the importance of servant leadership. To never expect work from others that she is not fully committed to also putting forth the effort to accomplish.
Paige has used this as the central driving force of her work ever since… a willingness to be part of the work, not just driving the work.

– Head Coach
Karine Veldhoen, M.Ed., is the founder of Learn Forward™ and a creative force in education. While her name may be difficult to pronounce, her mission is simple, to champion extraordinary potential. As an educational leader (15 years) she created the first model Learn Forward™ school while simultaneously founding and serving as Executive Director of Niteo Africa. She’s taught Teacher Candidates at both UBC-O and UNBC and serves as a coach for Better Leaders Better Schools.
In all of her roles, she considers herself a modern-day pilgrim who stands for Equity, Diversity, and Inclusion.
Now, she dedicates her professional practice to championing EdLeaders to design thriving schools. When Karine is not carving new paths for education, you’ll find her with her husband and three children, her heart-song.