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Stop Playing School.
Start Making a Ruckus.

Introducing “The Ruckus Maker 90-Day School Impact Intensive”

[A 2-Day Intensive for Visionary School Leaders] • Sacramento, CA • July 9-11

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Transform Your First 90 Days from Chaos to Confidence

You know how most principals are struggling to engage students, retain staff, and keep the main thing the main thing?

This usually means they’re stuck being an administrator – doing what has always been done on their campus, but a bit better. It’s uninspiring.

So instead of helping principals become better administrators, what we do is develop leaders, innovators, and visionaries in education.

Ruckus Makers Do School Different.

And this year at our annual summer live event: we’re teaching school leaders how to create a rock-solid entry plan and find the swagger to execute it.

Why Most School Leaders Struggle (And Why Ruckus Makers Thrive)

Instead of asking “How can we improve?” we ask “What if we started from scratch?” Most Let’s be honest about what holds leaders back:

  1. Initiative Overload – Starting strong but losing momentum
  2. Isolation in Leadership – Having “All the answers” is exhausting
  3. The Implementation Gap – Great ideas that never see daylight
  4. Resistance to Change – Fighting the “we’ve always done it this way” mindset
  5. Lost Focus – When everything’s important, nothing is

As Ben Franklin said, “Failing to plan is planning to fail.” But not all plans are created equal.

Transform Your School in 48 Hours

When you attend The Ruckus Maker 90-Day School Impact Intensive, you’ll walk away with:

  • A battle-tested 90-day entry plan you’ll actually implement (not another binder that collects dust)
  • Proven systems to engage students, empower staff, and create a campus worth showing up for
  • Deep connections with fellow Ruckus Makers who refuse to accept “that’s how we’ve always done it”
  • Stories that inspire your staff and spread by word of mouth

Why This Event is Different

Traditional conferences talk about change. We create it.
3:1 ratio of doing vs listening

2 full days of hands-on implementation (not just inspiration)

Personal coaching from Ruckus Maker Coaches
Optional Day 3 adventure experience

What Past Ruckus Makers Say:

“This isn’t just another PD — it’s a spiritual experience. The connections made here are relationships I’ll nurture moving forward.”
Kyle

Principal

“I implemented the 90-day plan and all the stress at the beginning of the year disappeared.”
John Unger

Former Principal now Superintendent

Limited to 40 Visionary Leaders

Why? Because transformation happens in intimate groups, not crowded convention centers.

Super Saver Ticket ($1,000)

Super Saver Tickets available until April 20th at 11:59:59 PM ET
Early Bird pricing ($1,250) begins April 21st
Regular pricing ($1,500) begins May 4th

Here’s what you get when you attend:

Full 2-day intensive

Completed 90-day plan examples
Template 90-day plan
Networking opportunities
Private digital space before and after the event

BONUS #1: Digital 90-Day Accelerator course ($997 value)

BONUS #2: Custom AI bot to create your 90-Day Plan

BONUS#3: 90-days of post-event support inside The Ruckus Maker Club

*If you’d like to pay with a purchase order, you can request an estimate here.

Exclusive VIP Day Experience (July 8)

While traditional PD ends when you leave the room, we believe in personalized support through individual mentorship. That’s why we’re offering an intimate VIP Day for just 8 selected leaders.

VIP Day + Event Package: $2,500

(Only available to 8 leaders)

What’s included:

  • VIP Dinner the night before the VIP DAY (July 7)
  • Morning hike and strategic coaching sessions (July 8)
  • Private lunch with Danny and expert guests (July 8)
  • Afternoon deep-dive workshop (July 8)
  • Pre-event networking reception (July 8 – drinks included)
  • Priority seating throughout main event (July 9-10)
  • Limited to 8 leaders only

Note: Last year’s VIP Day sold out

Save Your Seat Before Prices Go Up

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Three Sentences to the Square Peg

If you’ve always felt different — questioning the status quo while others nod along — you’re not alone.

You’re a Ruckus Maker.

This is your chance to find your tribe.

Is This For You?

You’re perfect for this event if you’re:

  • A new principal ready to start strong
  • A veteran looking to rewrite your playbook
  • An AP preparing for your next level
  • Any leader tired of maintaining the status quo

The only requirement?

Be ready to reimagine what school can be.

Imagine Looking Back…

One year from today, you’ll remember this as the moment everything shifted.

When you stopped managing school and started making meaningful change. When you finally found your tribe of innovative leaders.

The only question is: Will you be there?

Our Guarantee

This won’t be another “sit and get” conference. You’ll leave with a concrete plan, powerful connections, and renewed energy to create meaningful change. While we don’t offer refunds, we do guarantee this will be the most actionable leadership experience of your career.

Frequently Asked Questions

How much does it cost?

A Super Saver ticket is $1,000 (available until April 20th at 11:59:59 PM ET) Early Bird pricing is $1,250 (April 21st – May 3rd) Regular pricing is $1,500 (May 4th until sold out)

Your registration includes:

  • Pass to the 2-day intensive
  • AM/PM snacks
  • Lunch both days
  • Celebratory dinner
  • Super special swag (we love surprising our Ruckus Makers!)
  • Completed 90-day plan examples
  • Template 90-day plan
  • Custom AI bot to create your 90-Day Plan
  • Networking opportunities
  • Private digital space before and after the event
  • Digital 90-Day Accelerator course ($997 value)
  • 90-days of support inside The Ruckus Maker Club
How can I pay?
The easiest and fastest way to reserve one of the 40 seats is by using a personal or school credit card.
Do you accept purchase orders?

Yes! We accept purchase orders. Just select that option during the registration process. Important: Your spot isn’t reserved until we receive an approved purchase order. Given our events typically sell out, we recommend acting quickly.

Will this really work for me?

We can’t promise specific results because every campus is unique.

What we can say with integrity is that our frameworks and approaches have worked for hundreds of Ruckus Makers across the country.

The key question is: Do you have a bias for action?

When you come to Sacramento, we’ll help you create a plan that fits your unique context. Plus, we provide follow-up support to ensure you’re implementing what you created.

Is it better with a team?

Absolutely! Creating your entry plan collaboratively and being on the same page from Day One gives you a distinct advantage. And when you bring 2 or more leaders from the same campus, you’ll unlock a 15% discount.

However, if your team can’t make it, we’ll still set you up for success.

What networking opportunities will be available?

Unlike typical education conferences with forced networking, we create natural opportunities to connect during breaks, meals, and our signature mastermind sessions.

We’re known for protecting wide blocks of OPEN time — space you can use to think, dream, and collaborate with other Ruckus Makers.

If you’ve never experienced a mastermind session, we introduced this format to education in 2016.

Danny’s bestselling book MASTERMIND explains the full framework, but here’s what matters: During these sessions, we solve your #1 challenge, guaranteed.

Do you have an agenda?

Here is a simple agenda for the event. Feel free to share it with your supervisor or include it in documentation for approval.

Can you help me convince my boss?

Use this email to send to your boss / supervisor for approval.

Will this help if I'm thinking about leaving education?

You wouldn’t believe how many leaders were ready to exit education before getting a taste of our Ruckus Maker approach.

Many have completely turned around their perspective (and their schools). While we can’t guarantee you’ll stay in education, we promise you’ll leave with clarity about your path forward.

What's included in the VIP Day experience?

The VIP Day ($2,500 total, including main event) provides an intimate strategic planning experience with just 8 leaders. You’ll get:

  • VIP Dinner the night before the VIP DAY
  • Morning hike and strategic coaching sessions
  • Private lunch with Danny and expert guests
  • Afternoon deep-dive workshop
  • Pre-event networking reception (drinks included)
  • Priority seating throughout main event

Note: VIP spots typically sold out last year.

What about the Day 3 adventure activities?

Day 3 is your chance to decompress and process while building deeper connections.
You can join us for white water rafting, explore Sacramento on your own, or head home early. The adventure activities are optional and not included in the main ticket price. Last year it cost around $100 to do the adventure activity and rent a nice van.

What if I'm not tech savvy?

You’re in good company!

Our community includes leaders of all technical abilities. During the event, we ensure everyone is comfortable with any tools or platforms we’ll use.

Can't I learn this through your book — Build Leadership Momentum: How to Create the Perfect Principal Entry Plan?

It’s possible, and you should consider that as an option.

However, there’s something powerful about:

  • Getting away from your campus to think deeply
  • Learning directly from other experienced Ruckus Makers
  • Having dedicated time to implement, not just learn
  • Building relationships with like-minded leaders
  • Workshop your entry plan with other visionary leaders

Between the hours it would take to piece everything together yourself and the trial-and-error of figuring it out alone, most leaders find the investment well worth it.

If I miss the Super Saver deadline, can I get that price later?

No.

Our tiered pricing is firm.

The Super Saver price ends April 20th at 11:59:59 PM ET, no exceptions. Early Bird pricing then runs until May 3rd, followed by Regular pricing until we sell out.

Do you offer refunds?

While we don’t offer refunds, we do guarantee this will be the most actionable leadership experience of your career. If you’re not able to make the event, we will make it right by crediting your event investment toward membership in The Ruckus Maker Club or The Ruckus Maker Mastermind.

What if I have more questions?

Reach out! We’re here to help you make the best decision for your leadership journey.

Email us at [email protected]

Or give us a call at 312-788-7595

Only 40 spots available – secure yours before prices increase

If You Made It This Far, We Know You’re Contemplating Whether This Journey Is Truly Worthwhile.

Maybe you’ve been trying to perfect your entry plan for some time, collecting tips and templates, hoping to create something that will actually make a difference.

Something beyond the typical “meet and greet” first 90 days.

Sure, you could piece together fragments of wisdom from books, blogs, and district manuals. Maybe you’ve even tried that before, only to find yourself drowning in the day-to-day before your plan could take root. No doubt, you’ve watched other leaders walk into new roles with confidence and clarity, transforming their schools from day one.

And yet, here you are, with “create a legendary first 90 days” etched on your long-standing goals list.

Imagine, a year from now, looking back on this moment, this pivotal decision, as the catalyst for your most impactful year in education.

Picture your school transformed — not through random initiatives or quick fixes, but through a methodical, proven approach that builds momentum from day one. Envision a campus where:

  • Staff feel genuinely supported and heard
  • Students are excited to learn
  • Parents become your biggest advocates
  • Your leadership team operates like a well-oiled machine

All this and more is within your grasp—all you need is the right plan and the courage to execute it.

Here and now lies your opportunity to transform not just your first 90 days, but your entire leadership legacy.

So, fellow Ruckus Maker, we pose a question to you:

Will you continue piecing together strategies that may work, or will you invest in a proven blueprint that already has worked for hundreds of innovative leaders?

The winds of change are blowing, and this Sacramento gathering is your chance to harness them. Join our community of visionary thinkers and experience the power of Doing School Different.

The choice is yours. But know this: while others start their year in survival mode, you could be orchestrating transformation.

A legendary, limitless future in educational leadership awaits.

Save Your Seat Before Prices Go Up

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Only 40 spots available – secure yours before prices increase on April 20th at 11:59:59 PM ET